400,000+ Visit Lab Tests Online in August


September 9, 2004

September 9, 2004 --For the first time, Lab Tests Online hosted more than 400,000 visitors in a single month. A total of 409, 271 visitors came to the site in August, an increase of 78% over the same month last year. This new high puts the site on track to host over 4 million visitors for the calendar year.

In addition, the new Lab Tests Online-UK, the United Kingdoms version of Lab Tests Online, attracted over 22,000 visitors in its second month since its launch.

Lab Tests Online is the premiere web site for laboratory testing information, and the only such site that is developed by the laboratory community the people who do the testing. Launched in July 2001, the original site has achieved a steady stream of recognition, including awards for content and writing (see Gold, Apex), and its positive impact on American society. In the March 2004 issue, Prevention magazine called Lab Tests Online one of the smartest health sites on the web.

As the sites usage has continued to grow, so too has its reach. While the vast majority of users hail from the United States, people from more than 100 other countries also visited the site in August. The top 20 countries outside the US with the most number of visitors last month were:

  1. Australia
  2. United Kingdom
  3. Canada
  4. Singapore
  5. New Zealand
  6. Israel
  7. Saudi Arabia
  8. India
  9. Netherlands
  10. South Africa
  1. Mexico
  2. Philippines
  3. Thailand
  4. Germany
  5. Japan
  6. Belgium
  7. Brazil
  8. France
  9. Taiwan
  10. Turkey
One recently received user comment reflected the sites far-flung influence. The anonymous user wrote, I am an international red cross delegate currently working for a medical project for Iraq. Your site has been incredibly valuable for me for many different reasons... and hopefully for the patients. Thank you.

The sites ability to attract users has made it a key component in the laboratory communitys efforts to increase the visibility of the lab profession. Lab Tests Onlines editorial focus demonstrates for more than 13,000 visitors a day the value of laboratory testing and the important role of the laboratory professional in todays health care system.