Lab Tests Online Wins Dx Award;
Polish Site Set for Development
March 21, 2006The Diagnostic Marketing Association, formerly Biomedical Marketing Association (BMA), has recognized Lab Tests Online with its Dx Award of Excellence for Patient Marketing and Education. The Dx awards celebrate the best in diagnostics marketing.
The award to Lab Tests Online illustrates the effectiveness of the site as a means for elevating the visibility and importance of medical laboratory science. AACC accepted the award on behalf of its 16 partners at a dinner and presentation held during DxMA's 28th Annual Conference in Baltimore on March 29.
Meanwhile, Lab Tests Onlines expansion into Europe continued earlier this month with news that the European Diagnostic Manufacturers Association (EDMA) has signed an agreement that allows IPDDL, the Polish national trade association, and PTDL, the Polish Society of Laboratory Diagnostics, to develop a version of Lab Tests Online translated into Polish. The new site is expected to launch before the end of the year.
Three other sites being developed in Germany, Italy, and Spain, also under EDMAs management, are expected to launch this summer.